Florida 1977. A dirt-poor country boy from Florida’s panhandle orchestrates the largest marijuana smuggling operation in U.S. Department of Justice history.
Using shrimp boats, airboats, old moonshine running routes and tiny North Florida waterways this fella and his crew smuggled more than one and a half million pounds of Colombian marijuana into the sunshine state and pocketed $320 million in the process.
To clean the cash these outlaws obtained the U.S. distribution rights to a well-known French sun care company called “Sun System”. The crew lived life wide open, full throttle and did it publicly. They raced cars at the Indy 500, ran Daytona, and even won Le Mans all under the “Sun System” banner.
This brazen lifestyle caught the FBI’s attention, so the bureau created a satellite office in Panama City Beach specifically to go after this organization. The feds dubbed the investigation “Operation Sunburn”.
The band leader of the Operation Sunburn outlaws was a fella named Bill Cobb, the father of our CEO Brady Cobb. the cannabis business is not only our culture here, it’s literally in our blood.
Naming our company “Sunburn” pays tribute to the outlaws, outliers and trailblazers that paved the way in Florida cannabis culture. Sunburn was created to give America permission to be rebellious, spontaneous, sexy and have fun again, unapologetically. Our crew today, much like Bill Cobb’s crew in the past believes the best way to create that feeling is through quality cannabis and an embrace of the exciting and rock-n-roll, fast life inspired by the late 70’s Southern Americana.